Tranquil view of swimming pool signifying a rejuvenating hospitality environment

What is REJUVIRON®?

Swimming pool and tree overlooking harbour signifying a rejuvenating hospitality environment

REJUVIRON® assesses the hospitality environment proffered by the hospitality organisation, and profiles the quality of ‘restorative nurturance’ built into guest experience. REJUVIRON® draws from the concept of ‘therapeutic recreation’, extending it to everyday hospitality situations and experiences. Underpinning REJUVIRON® is the philosophy that hospitality’s central goal is to enhance well-being of the hospitality consumer, which necessitates nurturing that restores physically, emotionally, mentally and socially. REJUVIRON® assesses in depth the environment including its implicit hospitality goals; the identity it holds of ‘host’ and ‘guest’; its ‘way of life’ along five belief-oriented dimensions; and its measure vis-à-vis characteristics of ‘hospitable places’, ‘gestures of welcome’ and ‘good hosts’.

REJUVIRON® assesses the environment of hospitality and the quality of ‘restorative nurturance’ in the guest’s experience. REJUVIRON®’s philosophy draws from the concept of ‘therapeutic recreation’ and the belief that hospitality’s central goal is to enhance well-being of the consumer, which necessitates nurturing that restores physically, emotionally and socially. REJUVIRON®’s profile of the environment includes its implicit hospitality goals; the identity of ‘host’ and ‘guest’; its ‘way of life’; and its measure vis-à-vis characteristics of ‘hospitable places’, ‘gestures of welcome’ and ‘good hosts’.

REJUVIRON® assesses the environment of hospitality and the quality of ‘restorative nurturance’ in the guest’s experience. REJUVIRON®’s philosophy draws from the concept of ‘therapeutic recreation’ and the belief that hospitality’s central goal is to enhance well-being of the consumer, which necessitates nurturing that restores physically, emotionally and socially. REJUVIRON®’s profile of the environment includes its implicit hospitality goals; the identity of ‘host’ and ‘guest’; its ‘way of life’; and its measure vis-à-vis characteristics of ‘hospitable places’, ‘gestures of welcome’ and ‘good hosts’.

REJUVIRON® assesses the environment of hospitality and the quality of ‘restorative nurturance’ in the guest’s experience. REJUVIRON®’s philosophy draws from the concept of ‘therapeutic recreation’ and the belief that hospitality’s central goal is to enhance well-being of the consumer, which necessitates nurturing that restores physically, emotionally and socially. REJUVIRON®’s profile of the environment includes its implicit hospitality goals; the identity of ‘host’ and ‘guest’; its ‘way of life’; and its measure vis-à-vis characteristics of ‘hospitable places’, ‘gestures of welcome’ and ‘good hosts’.

Why think "hospitality environment"? Why get REJUVIRON®?

Research during the past five decades has undeniably established the restorative qualities of hospitality. At the heart of this body of research is the conviction that hospitality is able to, and therefore should aim to, enhance the overall well-being of the hospitality consumer, along the multiple dimensions of physical, emotional, mental and social well-being. Separately, a philosophy of hospitality emanating from tradition and spirituality have emphasised and described the ‘way of life’ and the desired features of an ‘ideal host’ and ‘hospitable places’. REJUVIRON® connects these two distinct and separate schools of thought, and provides a framework and approach that enables hospitality leaders focus on the goal of enhancing well-being, and create and provide a matchless restorative recreational and leisure experience.

Research over five decades has undeniably established the restorative qualities of hospitality and its ability to enhance the overall well-being of the hospitality consumer, including physical, emotional and social well-being. Separately, a philosophy of hospitality from tradition and spirituality have described the ‘way of life’ and desired features of ‘ideal hosts’ and ‘hospitable places’. REJUVIRON® connects these two schools of thought in a framework that enables hospitality leaders focus on the goal of enhancing well-being, and create a matchless restorative recreational and leisure experience.

Research over five decades has undeniably established the restorative qualities of hospitality and its ability to enhance the overall well-being of the hospitality consumer, including physical, emotional and social well-being. Separately, a philosophy of hospitality from tradition and spirituality have described the ‘way of life’ and desired features of ‘ideal hosts’ and ‘hospitable places’. REJUVIRON® connects these two schools of thought in a framework that enables hospitality leaders focus on the goal of enhancing well-being, and create a matchless restorative recreational and leisure experience.

Research over five decades has undeniably established the restorative qualities of hospitality and its ability to enhance the overall well-being of the hospitality consumer, including physical, emotional and social well-being. Separately, a philosophy of hospitality from tradition and spirituality have described the ‘way of life’ and desired features of ‘ideal hosts’ and ‘hospitable places’. REJUVIRON® connects these two schools of thought in a framework that enables hospitality leaders focus on the goal of enhancing well-being, and create a matchless restorative recreational and leisure experience.

Hotel entrance with flower trees signifying hospitable places

Who will benefit from REJUVIRON®?

Food spread next to swimming pool signifying hospitable places

Hospitality consumers and guests are the primary beneficiaries of REJUVIRON®. Elements of restorative nurturance built into the environment have the capacity to enhance the guest’s sense of well-being. While modifications in hospitality goals and improvements in hospitality gestures and infrastructure will help, the more significant impact will accrue from changes in mindsets and beliefs in what REJUVIRON® considers the ‘way of life’ in a hospitality establishment. Beyond its impact on consumers and guests, REJUVIRON® empowers leaders in hospitality by providing them with an objective, sophisticated and nuanced assessment of the hospitality environment. This view helps leaders strategise the organisation’s competitive edge and prioritise improvement initiatives.

Hospitality consumers and guests are the primary beneficiaries of REJUVIRON®. Restorative nurturance in the environment enhances the guest’s sense of well-being. While improvements in hospitality goals, gestures and infrastructure will help, the more significant impact will accrue from changes in mindsets and beliefs in the ‘way of life’ in a hospitality establishment. REJUVIRON® arms leaders in hospitality organisations with an objective, sophisticated and nuanced assessment of the hospitality environment, which helps them strategise for the competitive edge and prioritise initiatives.

Hospitality consumers and guests are the primary beneficiaries of REJUVIRON®. Restorative nurturance in the environment enhances the guest’s sense of well-being. While improvements in hospitality goals, gestures and infrastructure will help, the more significant impact will accrue from changes in mindsets and beliefs in the ‘way of life’ in a hospitality establishment. REJUVIRON® arms leaders in hospitality organisations with an objective, sophisticated and nuanced assessment of the hospitality environment, which helps them strategise for the competitive edge and prioritise initiatives.

Hospitality consumers and guests are the primary beneficiaries of REJUVIRON®. Restorative nurturance in the environment enhances the guest’s sense of well-being. While improvements in hospitality goals, gestures and infrastructure will help, the more significant impact will accrue from changes in mindsets and beliefs in the ‘way of life’ in a hospitality establishment. REJUVIRON® arms leaders in hospitality organisations with an objective, sophisticated and nuanced assessment of the hospitality environment, which helps them strategise for the competitive edge and prioritise initiatives.

Where (in which settings) should you get REJUVIRON®?

Get REJUVIRON® if you encounter any of the following five realities. First is the reality of ‘being unexceptional’. Are customer experiences leading to observations of these being jaded, regular and commonplace? Second is the reality of ‘lack of recuperation’. Are guests complaining of a lack of recovery despite their leisure experience at your establishment? Third is the reality of ‘inadequate hospitality goals’. Is the organisation not explicit about its hospitality goals? And specifically, does ‘customer’s well-being’ not feature as a prominent hospitality goal? Fourth is the reality of ‘gaps in welcome’. Are attitudes, gestures and behaviours revealing gaps in the welcoming mindset? Fifth is the reality of ‘gaps in the place’. Is the infrastructure not able to embody the characteristics of warm and hospitable places?

Get REJUVIRON® if you encounter any of five realities. First, ‘being unexceptional’. Is customer feedback indicating experiences that are jaded and commonplace? Second, ‘lack of recuperation’. Are guests complaining of a lack of recovery despite the leisure experience? Third, ‘inadequate hospitality goals’. Are hospitality goals not explicit, and do they not include ‘customer’s well-being’? Fourth, ‘gaps in welcome’. Do attitudes and gestures reveal gaps in the welcoming mindset? Fifth, ‘gaps in the place’. Does the infrastructure not embody characteristics of warm hospitable places?

Get REJUVIRON® if you encounter any of five realities. First, ‘being unexceptional’. Is customer feedback indicating experiences that are jaded and commonplace? Second, ‘lack of recuperation’. Are guests complaining of a lack of recovery despite the leisure experience? Third, ‘inadequate hospitality goals’. Are hospitality goals not explicit, and do they not include ‘customer’s well-being’? Fourth, ‘gaps in welcome’. Do attitudes and gestures reveal gaps in the welcoming mindset? Fifth, ‘gaps in the place’. Does the infrastructure not embody characteristics of warm hospitable places?

Get REJUVIRON® if you encounter any of five realities. First, ‘being unexceptional’. Is customer feedback indicating experiences that are jaded and commonplace? Second, ‘lack of recuperation’. Are guests complaining of a lack of recovery despite the leisure experience? Third, ‘inadequate hospitality goals’. Are hospitality goals not explicit, and do they not include ‘customer’s well-being’? Fourth, ‘gaps in welcome’. Do attitudes and gestures reveal gaps in the welcoming mindset? Fifth, ‘gaps in the place’. Does the infrastructure not embody characteristics of warm hospitable places?

Champagne and canapes on bedside table signifying welcoming gestures

How does REJUVIRON® work?

Swimming pool overlooking green hills signifying rejuvenating hospitality environment

REJUVIRON® is designed for annual usage, and is based on our proprietary framework on ‘restorative nurturance’ called ‘Excellence in Nurturing Environments in Hospitality’. With REJUVIRON®, you undergo ‘installation’, ‘engagement’, ‘analysis’ and ‘dissemination’ over eight weeks. To install REJUVIRON®, you define your organisation's hospitality environment and the input sources including a subset of regular and episodic customers, leadership, and staff from the customer service, operations and support departments. REJUVIRON® engages with these primary sources with the help of specialised instruments to maintain anonymity and objectivity. Data analysis is based on the product framework, and leads to the comprehensive REJUVIRON® output for leadership of the hospitality organisation.

REJUVIRON® is designed for annual usage. It is based on our proprietary framework on ‘restorative nurturance’ called ‘Excellence in Nurturing Environments in Hospitality’. ‘Installation’, ‘engagement’, ‘analysis’ and ‘dissemination’ takes place over eight weeks. To install, you will define scope and nominate responders including customers, leadership, and staff from customer service, operations and support. REJUVIRON® will engage with responders while maintaining anonymity and objectivity. Statistical analysis will lead to the comprehensive REJUVIRON® output for the organisation’s leadership.

REJUVIRON® is designed for annual usage. It is based on our proprietary framework on ‘restorative nurturance’ called ‘Excellence in Nurturing Environments in Hospitality’. ‘Installation’, ‘engagement’, ‘analysis’ and ‘dissemination’ takes place over eight weeks. To install, you will define scope and nominate responders including customers, leadership, and staff from customer service, operations and support. REJUVIRON® will engage with responders while maintaining anonymity and objectivity. Statistical analysis will lead to the comprehensive REJUVIRON® output for the organisation’s leadership.

REJUVIRON® is designed for annual usage. It is based on our proprietary framework on ‘restorative nurturance’ called ‘Excellence in Nurturing Environments in Hospitality’. ‘Installation’, ‘engagement’, ‘analysis’ and ‘dissemination’ takes place over eight weeks. To install, you will define scope and nominate responders including customers, leadership, and staff from customer service, operations and support. REJUVIRON® will engage with responders while maintaining anonymity and objectivity. Statistical analysis will lead to the comprehensive REJUVIRON® output for the organisation’s leadership.

When during the financial year should you get REJUVIRON®?

From start, REJUVIRON® requires eight weeks for the ‘installing’, ‘engaging’, ‘analysing’ and ‘disseminating’ phases. We suggest that you get REJUVIRON® as soon as you encounter one of the five ‘realities’ mentioned earlier. Customer perceptions can solidify into ‘firm opinions’ in short order, and subsequently into ‘strong convictions’. However, if you were to indeed plan for a specific time during the financial year, then we suggest getting REJUVIRON® just prior to or alongside the annual planning and budgeting process. With such timing, the REJUVIRON® output will help the organisation leadership prioritise customer-facing and organisation-oriented initiatives, make cost-benefit trade-offs and communicate with employees in a bid to sensitise and change.

We suggest that you get REJUVIRON® as soon as you encounter one of the five ‘realities’ mentioned above. Customer perceptions solidify into ‘firm opinions’ in short order, and then into ‘strong convictions’. However, if you were to plan for a specific time, then we suggest getting REJUVIRON® just prior to or alongside the annual planning and budgeting process. When timed likewise, the output of REJUVIRON® will help the leadership prioritise customer-facing and organisation-oriented initiatives, make cost-benefit trade-offs, and communicate with employees in a bid to sensitise and change.

We suggest that you get REJUVIRON® as soon as you encounter one of the five ‘realities’ mentioned above. Customer perceptions solidify into ‘firm opinions’ in short order, and then into ‘strong convictions’. However, if you were to plan for a specific time, then we suggest getting REJUVIRON® just prior to or alongside the annual planning and budgeting process. When timed likewise, the output of REJUVIRON® will help the leadership prioritise customer-facing and organisation-oriented initiatives, make cost-benefit trade-offs, and communicate with employees in a bid to sensitise and change.

We suggest that you get REJUVIRON® as soon as you encounter one of the five ‘realities’ mentioned above. Customer perceptions solidify into ‘firm opinions’ in short order, and then into ‘strong convictions’. However, if you were to plan for a specific time, then we suggest getting REJUVIRON® just prior to or alongside the annual planning and budgeting process. When timed likewise, the output of REJUVIRON® will help the leadership prioritise customer-facing and organisation-oriented initiatives, make cost-benefit trade-offs, and communicate with employees in a bid to sensitise and change.

Hotel staff's hand opening a door signifying welcoming gestures

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