What is BROWAIM®?
Goal setting is the first and arguably the most meaningful step in performance management. Goal setting in business has mostly been a “cognitive” exercise. While “affective” states are utilised in rare situations with the usage of emotions, “conative” states such as hopes and desires are denied participation entirely. To compound matters, business goal setting focuses primarily on the considerations of the collective entity, and pays scant attention to the “state of mind” of individuals in the entity. BROWAIM® provides a nuanced and insightful account of your goal setting process, and outlines its impact on and implications for performance and the performance management process. It brings into play all three states of mind, and fuses their manifestations in individuals with their orchestration across the collective.
Goal setting is arguably the most meaningful step in performance management. Goal setting in business has been a “cognitive” exercise. While “affective” or emotional states are utilised in rare situations, “conative” states such as hopes and desires are denied participation entirely. BROWAIM® provides a nuanced and insightful account of your goal setting process, and outlines implications for performance and the performance management process. It brings into play all three states of mind, and fuses their manifestations in individuals with their orchestration across the collective.
Goal setting is arguably the most meaningful step in performance management. Goal setting in business has been a “cognitive” exercise. While “affective” or emotional states are utilised in rare situations, “conative” states such as hopes and desires are denied participation entirely. BROWAIM® provides a nuanced and insightful account of your goal setting process, and outlines implications for performance and the performance management process. It brings into play all three states of mind, and fuses their manifestations in individuals with their orchestration across the collective.
Goal setting is arguably the most meaningful step in performance management. Goal setting in business has been a “cognitive” exercise. While “affective” or emotional states are utilised in rare situations, “conative” states such as hopes and desires are denied participation entirely. BROWAIM® provides a nuanced and insightful account of your goal setting process, and outlines implications for performance and the performance management process. It brings into play all three states of mind, and fuses their manifestations in individuals with their orchestration across the collective.
Why link "mental states" to goal setting? Why get BROWAIM®?
Theories of mind propound three types of mental states – “cognitive”, “affective” and “conative”. Cognitive are “thinking states”; affective are “emotional states”; conative are states involving intent or agency such as hopes, desires and fears. Goalsetting in business is disproportionately “cognitive”. This is in stark difference with goal setting in professional sports - an area that breeds excellence in intensely competitive environments, while heavily leveraging “affective” and “conative” states of mind. This skewed approach in business is an opportunity lost. BROWAIM® gives stronger bite to your goal setting process by leveraging affective and conative states in individual minds and collectives. Get BROWAIM® to move goal setting away from cognitive jousting and to add more meaning to business goals.
Theories of mind propound three types of mental states – “cognitive”, “affective” and “conative”. Cognitive are “thinking states”; affective are “emotional states”; conative are states involving intent or agency such as hopes, desires and fears. Goal setting in business is disproportionately dependent on “cognitive” interactions, and is an opportunity lost. BROWAIM® allows stronger bite to your goal setting process by leveraging affective and conative states of individuals. Get BROWAIM® to move goal setting away from cognitive jousting and add more salience and meaning to business goals.
Theories of mind propound three types of mental states – “cognitive”, “affective” and “conative”. Cognitive are “thinking states”; affective are “emotional states”; conative are states involving intent or agency such as hopes, desires and fears. Goalsetting in business is disproportionately dependent on “cognitive” interactions, and is an opportunity lost. BROWAIM® allows stronger bite to your goalsetting process by leveraging affective and conative states of individuals. Get BROWAIM® to move goalsetting away from cognitive jousting and add more salience and meaning to business goals.
Theories of mind propound three types of mental states – “cognitive”, “affective” and “conative”. Cognitive are “thinking states”; affective are “emotional states”; conative are states involving intent or agency such as hopes, desires and fears. Goalsetting in business is disproportionately dependent on “cognitive” interactions, and is an opportunity lost. BROWAIM® allows stronger bite to your goalsetting process by leveraging affective and conative states of individuals. Get BROWAIM® to move goalsetting away from cognitive jousting and add more salience and meaning to business goals.
Who will benefit from BROWAIM®?
Chief executives, owners of businesses, and functional and divisional heads benefit from BROWAIM® on three counts. First, BROWAIM® adds more significance, salience and permanence to the goals that are being set. These goals now are not just based on cognitive interactions, but will stand the pressures of affective and conative considerations throughout the performance cycle. Second, given the holistic approach, the goalsetting process itself now provides insight into the strategy that will help achieve these goals. Third, motivation levels remain high due to alignment of three types of mental states at the level of individual employees. In essence, BROWAIM® helps performance units set goals that originate from “pull” as opposed to “push”, and hence stand a greater chance of being achieved.
Chief executives, owners of businesses, and functional and divisional heads benefit from BROWAIM® on three counts. First, BROWAIM® adds more significance, salience and permanence to goals. These goals stand the pressures of affective and conative considerations through the performance cycle. Second, the goalsetting process now provides insight into the strategy that will help achieve these goals. Third, motivation remain high due to alignment of three types of mental states. BROWAIM® helps set goals that originate from “pull” as opposed to “push”, and stand a greater chance of being achieved.
Chief executives, owners of businesses, and functional and divisional heads benefit from BROWAIM® on three counts. First, BROWAIM® adds more significance, salience and permanence to goals. These goals stand the pressures of affective and conative considerations through the performance cycle. Second, the goalsetting process now provides insight into the strategy that will help achieve these goals. Third, motivation remain high due to alignment of three types of mental states. BROWAIM® helps set goals that originate from “pull” as opposed to “push”, and stand a greater chance of being achieved.
Chief executives, owners of businesses, and functional and divisional heads benefit from BROWAIM® on three counts. First, BROWAIM® adds more significance, salience and permanence to goals. These goals stand the pressures of affective and conative considerations through the performance cycle. Second, the goalsetting process now provides insight into the strategy that will help achieve these goals. Third, motivation remain high due to alignment of three types of mental states. BROWAIM® helps set goals that originate from “pull” as opposed to “push”, and stand a greater chance of being achieved.
Where (in which settings) should you get BROWAIM®?
Get BROWAIM® for performance units within your organisation if you notice any of the following four symptoms. First is “cognitive jousting”. You notice that goal setting primarily consists of performance units engaging in combative interactions, replete with logic and facts, with peer departments and the finance function. Second is “pattern of underperformance”. Despite adequate resourcing and sound strategies, you notice that performance units are consistently not able to achieve targets. Third is “abdication of the individual”. You feel that individual employees in pivotal roles are not bought into goals and targets, and have abdicated, often early in the performance cycle. Fourth is “serial budgetary cuts”. The quarterly missing of targets and corresponding budgetary cuts on fixed expenditure have become the norm.
Get BROWAIM® for performance units if you notice any of the following four symptoms. First, “cognitive jousting”: when goal setting consists of performance units engaging in fact-based interactions with the finance function. Second, “pattern of underperformance”: when performance units are unable to achieve targets despite resourcing and sound strategies. Third, “abdication of the individual”: when individual employees in pivotal roles are not bought into goals and targets, and have abdicated. Fourth, “serial budgetary cuts”: when quarterly missing of targets and cuts on fixed expenditure have become the norm.
Get BROWAIM® for performance units if you notice any of the following four symptoms. First, “cognitive jousting”: when goal setting consists of performance units engaging in fact-based interactions with the finance function. Second, “pattern of underperformance”: when performance units are unable to achieve targets despite resourcing and sound strategies. Third, “abdication of the individual”: when individual employees in pivotal roles are not bought into goals and targets, and have abdicated. Fourth, “serial budgetary cuts”: when quarterly missing of targets and cuts on fixed expenditure have become the norm.
Get BROWAIM® for performance units if you notice any of the following four symptoms. First, “cognitive jousting”: when goal setting consists of performance units engaging in fact-based interactions with the finance function. Second, “pattern of underperformance”: when performance units are unable to achieve targets despite resourcing and sound strategies. Third, “abdication of the individual”: when individual employees in pivotal roles are not bought into goals and targets, and have abdicated. Fourth, “serial budgetary cuts”: when quarterly missing of targets and cuts on fixed expenditure have become the norm.
How does BROWAIM® work?
The design of BROWAIM® is based on our proprietary six-part framework called “Triple-State Goal Setting”. With BROWAIM®, you undergo the four stages of ‘installation’, ‘engagement’, ‘analysis’ and ‘dissemination’ over eight weeks. To install BROWAIM®, you specify the performance units that are the research subjects, identify symptoms that have led to product usage, make available relevant goals and performance discussion data, and nominate research respondents. BROWAIM® then engages with respondents, and analyses research inputs and data based on the product’s proprietary framework. The research output includes qualitative descriptions, supplemented by quantitative analysis, of the goal setting process, recommended changes, and implications for performance management.
BROWAIM® is designed based on our proprietary framework called “Triple-State Goal Setting”. “Installation”, “engagement”, “analysis” and “dissemination” takes place over eight weeks. To install, you nominate performance units, make available relevant goals and performance discussion data, and nominate research respondents. BROWAIM® engages with respondents, and analyses research inputs and data. The research output includes qualitative and quantitative descriptions of the goal setting process, recommended changes, and implications for performance management.
BROWAIM® is designed based on our proprietary framework called “Triple-State Goal Setting”. “Installation”, “engagement”, “analysis” and “dissemination” takes place over eight weeks. To install, you nominate performance units, make available relevant goals and performance discussion data, and nominate research respondents. BROWAIM® engages with respondents, and analyses research inputs and data. The research output includes qualitative and quantitative descriptions of the goal setting process, recommended changes, and implications for performance management.
BROWAIM® is designed based on our proprietary framework called “Triple-State Goal Setting”. “Installation”, “engagement”, “analysis” and “dissemination” takes place over eight weeks. To install, you nominate performance units, make available relevant goals and performance discussion data, and nominate research respondents. BROWAIM® engages with respondents, and analyses research inputs and data. The research output includes qualitative and quantitative descriptions of the goal setting process, recommended changes, and implications for performance management.
When during the operating year should you get BROWAIM®?
BROWAIM® is designed for biennial as well as episodic usage. BROWAIM® requires eight weeks for the ‘installing’, ‘engaging’, ‘analysing’ and ‘disseminating’ phases. While using BROWAIM® biennially, we recommend either the first or the third quarters. When conducted in the first quarter, the output of research can be incorporated into the goal setting for the entire year. When conducted in the third quarter, BROWAIM® output allows an appropriate revision of the current year’s goals and provides inputs for next cycle’s goal setting process. BROWAIM® can also be used in the fourth quarter, in advance of goal setting of the upcoming year. For episodic usage, we do not recommend a preferred timing. Use BROWAIM® as and when you encounter any of the four symptoms mentioned earlier.
BROWAIM® is designed for biennial as well as episodic usage. While using BROWAIM® on a biennial calendar, we recommend either the fourth, first or the third quarters. When conducted in the fourth or first quarter, the output of research can be incorporated into the goalsetting for the entire year. When conducted in the third quarter, BROWAIM® output allows an appropriate revision of the current year’s goals and provides inputs for next year’s goal setting process. For episodic usage, we do not suggest a timing. Use BROWAIM® as and when you encounter the four symptoms mentioned earlier.
BROWAIM® is designed for biennial as well as episodic usage. While using BROWAIM® on a biennial calendar, we recommend either the fourth, first or the third quarters. When conducted in the fourth or first quarter, the output of research can be incorporated into the goalsetting for the entire year. When conducted in the third quarter, BROWAIM® output allows an appropriate revision of the current year’s goals and provides inputs for next year’s goal setting process. For episodic usage, we do not suggest a timing. Use BROWAIM® as and when you encounter the four symptoms mentioned earlier.
BROWAIM® is designed for biennial as well as episodic usage. While using BROWAIM® on a biennial calendar, we recommend either the fourth, first or the third quarters. When conducted in the fourth or first quarter, the output of research can be incorporated into the goalsetting for the entire year. When conducted in the third quarter, BROWAIM® output allows an appropriate revision of the current year’s goals and provides inputs for next year’s goal setting process. For episodic usage, we do not suggest a timing. Use BROWAIM® as and when you encounter the four symptoms mentioned earlier.
© Copyright 2019 
All rights reserved.
© Copyright 2019 All rights reserved.
© Copyright 2019 All rights reserved.
© Copyright 2019 All rights reserved.